The Felt Store

The Felt Store is an online shop for “all things felt,” apparel, craft and hobby supplies, home decor, and industrial materials. I rewrote their entire website, including over 10,000 product descriptions, as it underwent a design overhaul.

Writing samples (PDF)
The Brand Story
Brand Guidelines: Editorial Style Guide
Brand Guidelines: Editorial Voice and Tone
Website – About us page
Product descriptions: Snow Runner mitts, Felt Travel Wallet, Indoor Overshoe, Wool Dryer balls

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