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The Felt Store

The Felt Store is an online shop for “all things felt,” apparel, craft and hobby supplies, home decor, and industrial materials. I rewrote their entire website, including over 10,000 product descriptions, as it underwent a design overhaul.

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Cleverbrand

Cleverbrand is an ecommerce site dedicated to offering a variety of products for home and work at factory-direct prices. I rewrote over 6,000 of their product descriptions and established their editorial guidelines.